👉👉 Hashnote - Building the Brand - Creatives as part of the ecosystem positioning (Artifact)

• I always enjoyed Hashnote's visual branding - the way I internalized it is that it’s about this subtle touch, a middle path, if you will, and, in our case, it truly was a delicate balance, representing a fully compliant institutional player with only innovative products in our portfolio.
• The visual language belongs to Rachael Tseng, Hashnote’s super-talented designer, who helped the brand bridge the gap visually and become a fully fledged crypto player while still projecting an institutional presence. Although everything here is mixed, you can easily tell what’s Hashnote’s and what’s done by partners.
• In general, all media touchpoints should be treated as a positioning/messaging continuum, where you can calibrate the strength and intensity of your message by choosing the right medium and environment for delivery (different channels = produce different results, but they are still one informational space)
• Working with partners (partner marketing), you still need to ensure that your brand is well placed in their marketing materials, which takes a genuine connection, since you can’t force people to do what you want.
• Everything here is just in one pile, but in reality, we went through at least 3 iterations, building on each time.
• The whole premise of sharing the creatives below is to show how important it is to mix different layers of messaging into your branding and positioning, and how it’s done.

Partnerships

Media and Announcements

Panels

Meet Me

Quotes