- All the media touchpoints - whether panels, PRs, events, or multiple episodes of MEV discussions with bloXroute, Allnodes, and Rocketpool - all of these can be pitched, organized, and handled by 1 person (as it was), with some assistance here and there.
- Again, we are using the “merit-based” principle (I’m covering in the marketing playbook post), compounding high-quality events one by one.
- As outlined earlier, each media touchpoint is perfectly aligned with the associated GTM, positioning, and messaging. It’s always one universe. It’s always expanding.
Only by viewing marketing as a unified space where you interact with your audience you can build a cohesive story. The art of properly executed marketing enables your company to be perceived by the industry and industry actors, thus creating your Brand. The idea of a brand is complex and hard to understand without considering our consciousness and how we perceive things.
Brand precedes Growth.
In personal experience, I see tens of failed/failing projects and foundations. Many startups are making the mistake of pushing for growth without a real tailwind.
It’s just that no one knows wtf they are or what exactly they offer.
99% of those with exponential growth established the correct marketing motions first, having the foundation for growth.
In The News
Articles | Date | Medium | PR message |
Ethereum Is Becoming More Concentrated After a Key Infrastructure Provider Dropped Out | 09/30/2023 | bloomberg.net | Relays |
Ethereum’s relayers down to 4 after Blocknative leaves | 09/28/2023 | cryptonewsz.com | Relays |
Key Relayer Leaves Ethereum; Raises Concerns of Centralization | 09/28/2023 | thecoinrepublic.com | Relays |
Another major MEV relay service has been shut down, and more than 90% of Ethereum’s future block settlements will be in the hands of 4 companies | 09/28/2023 | theblockbeats.info | Relays |
Ethereum's decentralization takes hit as number of relays drops to 4 | 09/27/2023 | blockworks.co | Relays |
Exclusive Interview with bloXroute: The path opened by Flashbots will make it difficult for DeFi to catch up with CeFi | 09/27/2023 | theblockbeats.info | Uri Interview |
Blocknative to Suspend MEV-Boost Relay After Economics Fail to ‘Materialize’ | 09/26/2023 | Coindesk.com | Relays |
MEV Letter 9 - highlighting blockworks podcast | 09/19/2023 | Flashbots | 0XReseach Podcast |
Benchmarking BNB Chain Mempool Transaction Signal Discovery Latency: A Quick Inspection | 09/05/2023 | EighenPhi | Benchmark |
DeFi Prime Newsletter #156 | 08/14/2023 | DeFi Prime | PancakeSwap |
Enhancing DeFi Integrity: PancakeSwap and bloXroute Join Forces Against MEV Bots | 08/10/2023 | Coin Trust | PancakeSwap |
PancakeSwap announces implementation of protection against Mev bots and Ethereum price manipulation | 08/09/2023 | The Cryptonomist | PancakeSwap |
PancakeSwap Joins Forces with bloXroute to Safeguard Users from MEV Bots on Ethereum Blockchain | 08/09/2023 | The Currency Analytics | PancakeSwap |
PancakeSwap partners with bloXroute Labs to provide traders with front-loaded trade protection | 08/07/2023 | BlockBeats | PancakeSwap |
PancakeSwap, bloXroute Labs Join Forces for Advanced Front-Running Protection | 08/072023 | FX Daily Report | PancakeSwap |
Last Ethereum Block Before Merge Minted $47K NFT | 9/15/2022 | blockworks.co | Last POW block |
Someone Just Minted an NFT of Ethereum's Last Proof-of-Work Block | 9/15/2022 | decrypt.co | Last POW block |
Live Event
Venue and subject | Date | Type | Description | |
07/2023 | Live presentation | MEV | ||
07/2023 | Justin Drake, Stéphane Gosselin, and Emmanuel Nalepa | iiETH | ||
07/2023 | Matt Cutler, Nathan Worsley, Kubi Mensah, Uri Klarman | |||
07/2023 | Live Presentation | |||
05/2023 | Host - Robert of Allnodes, Shutter Network, Rated Labs, Blocknative | BNB Bundles, BNB validators APY | ||
04/2023 | Host - Margaus Nijkerk, Taylor Monahan of MetaMask | Deep look into the current MEV landscape: actors, strategies, solutions | ||
04/2023 | Eyal runs through his presentation | The Threats of On-chain Centralization and Censorship | ||
02/2023 | Eyal runs through his presentation | Deep dive into block building from infrastructure perspective | ||
02/2023 | Host -BlockSwap, ROOK, Hopr, ODOS | Deep dive into block building from infrastructure perspective | ||
02/2023 | Host - BlockSwap | MEv and cross-chain capabilities | ||
09/2022 | Uri and Morgan Slade of CloudQuant | interview | ||
07/2022 | Uri, Flashbots | CeFi to DeFi | ||
05/2019 | Live presentation at meetup | MEV talk |
Podcast
Media placement and subject | Date | Podcast Partner |
10/23 | WAGMI Ventures | |
09/23 | Blockworks | |
04/23 | Blockdaemon | |
04/23 | Unchained | |
04/23 | BSC News | |
Curtis Plot Mak, CBO of bloXroute Labs l Hash It Out with Toya Zhang - Episode 6 | 12/22 | Bit Crypto Exchange |
Chat with Traders: Thought Provoking Opportunities in DeFi with Crypto Tech Wizard · Uri Klarman | 10/22 | Chat with Traders |
08/22 | Unchained | |
Mission DeFi EP 63 - Trade at the Speed of Light with Bloxroute | 06/22 | Mission DeFi |
Around the coin ep. 372: Uri Klarman, CEO of BloXroute Labs | 06/22 | Around the Coin |
Partnership Announcements by Partners
Partner | Date | GTM reference |
08/07/2023 | Protect RPC | |
Cron Finance | 07/28/2023 | TWAMM |
07/05/2023 | Protect RPC | |
VirtuSwap | 06/20/2023 | Protect RPC |
06/15/2023 | Ultra Tier | |
Odos Wallet | 06/14/2023 | Protect RPC |
05/15/2023 | Solana Trader API | |
04/03/2023 | BDN integration |