The Visual Product-Led Growth story depicts the growth path as perceived by the industry. Why did it work?
- Being creative opens many doors.
- The visual language is unlike Hashnote’s and completely different. The marketing principles behind are 100% identical.
- If 99% of the speaking engagements you get are merit-based or ultra-strategically aligned, imagine the depth and industry engagement you can get.
- Not a single KOL got paid on my watch : )
- Be part of the industry. You should know how.
- Integrating your logo/brand into your partner’s UI is great for any GTM. : )
I can go on and on about small details that make all the difference, but you know, there is nothing like a decade or two trying different things over and over with various marketing clients.
If the main qualification for your CMO is having TGE experience. And not a vast battle-tested through industries and times playbook, how would your company get something magical as exponential growth?
Marketing is an art. Like BD and Product though. : )
Anyway, to date, I still enjoy the creatives born of the visual language we used to interact with the audience.
Hope you will enjoy it too.
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